Filmmakers and Society need to understand that Visually impaired enjoy taking cinema as a tool for entertainment as much as sighted people.
Films are an integral part of our culture and society. A movie allows us to unwind and escape from our daily routines and problems into an alternate reality. Cinema gives us the opportunity to socialize with friends, family, and others to collectively laugh, applaud, and share similar emotions. Cinema is also a reflection of the times and the society we live in, and therefore it plays a pivotal role in shaping the perceptions and values of the masses. Films are an important source of both entertainment and information. Yet there is a section of society who is deprived of this enriching experience of cinema.
The next time you visit a movie theatre, close your eyes for a few minutes and try to make sense of the film that’s playing. The dialogue-heavy sections won’t sound too different, but it’s the sections with no verbal exchange and some music playing in the background where you feel that you’ve lost out on details. You will feel a sudden disconnect with the plot. That’s the experience a visually impaired person goes through every single time he or she is watching a film in a theatre full of a sighted audience. This is because the film director hasn’t accounted for the needs of a “blind viewer” when the film was conceived.
Persons with visual impairment often have to rely on their sighted companions to explain the less wordy sections of the film so that they don’t miss out on critical details. Gestures, facial expressions, and other such nuances take the story forward in many ways, but the blind audience remains excluded from these plot progressions. It takes away from the enjoyment of the whole cinematic experience. Also, cinema, like politics and cricket, is a great conversation puller in our country. At social gatherings, the films you have watched recently become starters for great conversations. So cinema, in that sense, gives a chance to the visually impaired to assimilate themselves into mainstream discussions.
Therefore, there is a need for filmmakers and society at large to understand and accept that a person with visual impairment sees cinema as a tool of entertainment as much as a sighted person. People stare at blind persons with surprise when they see one walk into the theatre. The filmmakers in India don’t acknowledge their blind audience when they conceive a story. Once society accepts that blind persons rely on cinema for their dose of amusement, myriad ways of making cinema accessible can be explored and used to make the medium inclusive.
One such step towards making cinema inclusive is adding audio description to films for the benefit of persons with visual impairment. Audio-described movies have proven to be an important technique to help persons with blindness enjoy cinema on par with their sighted counterparts. The audio description (also referred to as video description, or more precisely called visual description) is an additional narration track intended primarily for blind and visually impaired consumers of visual media (including television and film, dance, opera, and visual art).
According to the American Council of the Blind, Audio Description involves the accessibility of the visual images of theatre, television, movies, and other art forms for people who are blind, have low vision, or who are otherwise visually impaired. It is a narration service (provided at no additional charge to the patron) that attempts to describe what the sighted person takes for granted—those images that a person who is blind or visually impaired formerly could only experience through the whispered asides from a sighted companion. It is a commentary and narration which guides the listener through the presentation with concise, objective descriptions of new scenes, settings, costumes, body language, and ‘sight gags’, all slipped in between portions of dialogue or songs. Those descriptions would be generally pre-recorded and synced according to the soundtracks of the movie.
The late Dr. Margaret Pfanstiehl and her late husband Cody invented audio description in 1981, and it has become popular in America and many European countries since then, where mainstream cinema has successfully adopted this practice. Theatres broadcast the normal film soundtrack to cinema speakers in the usual way. Meanwhile, recorded narration on a personal set of headphones explains what’s happening on-screen in the gaps in dialogue.
India is a huge producer of films. Yet our film industry has not adopted audio-described movies. Independent bodies have begun supplementing mainstream films with audio descriptions, but it is time-consuming and cost-extensive. However, a Delhi-based NGO, Saksham, has undertaken the task of audio describing movies for the visually impaired. In fact, this year, the 47th International Film Festival of India (IFFI) had an exclusive section for audio-described movies. These were for children with disabilities as part of the Accessible India campaign. This was led by Saksham along with UNESCO to sensitize Indian cinema to the needs of persons with visual impairment. But, audio-describing movies at a later stage is time-consuming and costly.
Hence, the Indian film industry must add audio description to the process of production of the film. Moreover, once filmmakers recognize the need for audio description, they can incorporate several story changes to make cinema inclusive. For instance, with movies like Angoor, or similar such laugh riots, one doesn’t need much audio explanation on the side. Here, the movies themselves are dialogue- and humor-driven. We must acknowledge the visually impaired as avid cinema watchers, instead of ignoring them while producing mainstream cinema. There is a need to make audio description mandatory for filmmakers so that cinema becomes an inclusive source of entertainment for persons with blindness and visual impairment.
We, Galalite Screens celebrates 60 years of a successful journey in providing innovative cinema screen technologies, we happily joined hands with Sightsavers India for the campaign called ImagineSee.org. The main purpose of this campaign is to aid the visually impaired children and to share awareness about preventive blindness. We welcome you to join this initiative, together let’s make them see too.