One of the biggest life experiences that had been missing in our lives these past two years has been sitting in a darkened and crowded cinema hall, with a tub of popcorn in hand, laughing, crying, and sharing a moment with those around us. After all, movies transport us into a new world with sets, [...]
When we watch a film, we usually pay attention to the plot, the set locales, music, etc. One thing we don't really give much thought to but plays a major role in influencing our thoughts. The color scheme. As we know, colors play a major role in our subconscious mind. Red is associated with happiness, [...]
Foreign language films are having their moment in the sun. Far from the niche viewership only restricted to certain theatres or special screenings, they are now getting released in mainstream theatres for a wider audience to enjoy. People now enjoy overcoming the 1-inch barrier to watch movies in their original language rather than poorly dubbed [...]
When it comes to showcasing content aspect ratios matter a huge deal. Whether the content is being streamed online or projected on the screen, the incorrect aspect ratio will ruin not only the moviegoer's experience but also the filmmaker's hard work. So what is an aspect ratio? An aspect ratio refers to the width and [...]
In a time when experience trumps everything in the entertainment world, you must begin with the core element, the screens. And extend an extraordinary experience to your audience. In addition to the primary filters such as size, technology, types, etc., there are a few facts that you may or may not know about cinema screens. [...]
Most of us would agree that going to the movies is not just about the film in question. It is a 360⁰ degree with multiple components that come together to create a memorable experience. The cinema that provides the best of these components is the one that people flock to. We’re sure that many times [...]
No matter how amazing OTT shows and movies are, the charm of the big screen is indescribable. Nothing beats sharing an experience of drama, comedy, joy, and sorrow in a darkened theatre with other people. And now that theatres have reopened in most parts of the country, there is no better time than now to [...]
Adapting books into movies can be tricky. Comparisons will arise and for most readers, the denser, richer world of the book often wins out. This is simply because all the plot points of a novel are simply impossible to cover in a 2.5-hour movie or even a trilogy. However, there are quite a few adaptations [...]
"Cinemas have got the brunt. We were the first to shut down and we will be the last to reopen." - Alok Tandon, the CEO of multiplex chain Inox. Undoubtedly, the Cinema Industry has been hit the hardest since this pandemic started nearly 1.5 years back. Now that all the countries are getting back on [...]
