Technical Excellence At Mumbai Film Festival

The 14th edition or the premier event of Mumbai’s culture calendar, the Mumbai Film Festival (MFF) presented by Reliance Entertainment and American Express and organised by the Mumbai Academy of Moving image (MAMl), concluded with all praises which was held form the 18th to 25th October 2012 at National Centre for the Performing Arts (NCPA), Inox, Nariman Point, Liberty Cinemas, Marine Lines as the main festival venues and Cinemax Andheri and Cinemax Sion as the satellite venues.

Highly regarded world over by connoisseurs of cinema and considered among the most premising film festivals in Asia, the 14th MMF, screened a stellar line-up of approximately 230 works of cinematic genius from across the globe at the five venues spanning the length and breadth or the city, establishing its credentials as the country’s quintessential cinematic platform.

‘An event which was a success and made the movie appear and sound like how it was supposed to be was only made possible by the technical and engineering staff of Reliance media works, Big Cinemas, Barco, Pulz, Galalite and Qube by Real Image” said, Muukta Khanna, Head – commercial and Marketing from Reliance Media works Limited.

The team decided to have the MMF in NCPA where they could unite art and films, and NCPA was the exact location to get this together. Having decided the location, a complete study and survey was done of all theatres at the NCPA, taking into account the ambience, acoustics, considering the theatres built are for live theatre shows.

Reliance Media works took up the challenge and analysed the theatres in multiple angles keeping in mind the projections, the size of projectors, screens, speakers which would suit theses theatres and deliver the exact Impact of the movie to its audience. A complete viberative study was done for the same and delivered to its best at the Mumbai Film Festival.

The main aspects to this task were selection of projectors, screens the types of projection, 2D or 3D, servers and the sound systems which were carefully crafted. Barco carried out the challenge for projection, sound used was Dolby which was done by Pulz, screen sponsored by Galalite Screens and cinema servers used were Qube by Real image.

The JBT (JamshedBhabha theatre) at the NCPA was a complete new set up which delivered the best cinematic experience and exceeded the customer expectations. Pulz did a fantastic job with the main, surround and back speakers, where these speakers are hanging from the ceiling considering that NCPA doesn’t allow any drilling or nailing job in the property. JBT being a live theatre with an open ceiling was a difficult task but the Pulz team executed it very well said”, Muukta Khanna.

Muukta Khanna adds, ‘Galailte. the screen sponsors for NCPA and liberty were very helpful and were working with us on site, the tricky things were solved using their expertise and experience, as to which screen should be used and how It had to be laid. The screen which was installed in JBT was 45ft by 20 ft. perhaps the largest screen, and Galalite has donated the screens to NCPA & Liberty.”

Muukta Khanna added, Barco and Qube technical team were very helpful and cooperative, working 24/7 to avoid any problem that could arise. Barco sponsored two projectors, 32b projector at JBT and 20c projector at Liberty Cinema. Qube.our engineering partners sponsored the cinema servers at all locations and also E Cinema projectors in Godrej and Experimental theatres at NCPA”.

Reliance Media Works were also our technical partners and were handling the 35mm screens and Big Cinemas staff was present at the location managing the event to avoid chaos and disturbance with their theatre management skills. The festival was successful and went on smoothly because of the technical partners. Here it was that a good teamwork was witnessed,” concluded Muukta Khanna.

At this year’s festival a unique accolade, the Reliance Media Works CreaTech (Creativity & Technology] Award, was announced in its most recently introduced competition category the India Gold 2012 segment, introduced as an initiative to recognize and encourage individuals/directors/production houses that have applied futuristic/innovative technology and creativity to convert their visualizations into reality with excellence within competitive budgetary frameworks, the recipient of this award received a special voucher which entitles him/her to experience and utilize the resources Reliance Media Works service solutions such as shooting studios, camera setup & lighting equipments, Digital Labs, mastering studios, promos editing labs. TV commercials, film restoration facilities, conversion, or VTX or any other services as offered by RMWL for a value up to Rs. 100.000 within a period of 1 year, i.e. until October 2013.