This year, Galalite is celebrating their 60th Anniversary! To honor this milestone, Galalite has unveiled their marketing campaign for the coming year – #BeTheLight. As a part of this campaign, they pledge to donate a share of their profit to aid the visually impaired and spread awareness about preventive blindness in association with Sightsavers – a NGO which works to prevent blindness.
Having touched the lives of cinemagoers for 60 years by offering unparalleled movie-viewing experiences, they now endeavour to touch the lives of people who do not have the privilege to see. With the help of this initiative, Galalite is set to change the lives of visually impaired individuals who will be given proper care and treatment, to not only imagine but see.
As they step into the new year with an aim to transform the future of cinema-viewing and change the lives of many, they remain deeply rooted in the journey that contributed to their success. From introducing 3D film technology in India and becoming the first Indian company to invent fire retardant fabric to having its indigenous coating facility and adding the path-breaking LensrayTM Technology to their screens – Galalite still remains the pioneer of innovation and technology in the cinema screen industry.
Speaking on the occasion, Yusuf Galabhaiwala (Director of Operations) said, “We at Galalite, take immense pride in the trust, respect, and position we’ve garnered in the cinema screen industry. We owe these 60 years of innovation and excellence to our partners in growth – right from our employees and clients, to our competitors, who make us want to be better and reinvent the future of cinema-viewing.”
A family-owned business since inception in 1959, Galalite®, the flagship brand of GTC industries manufactures the widest range of innovative Projection Screen surfaces. Headquartered in Mumbai, the Commercial Capital and Heartland of the Movie Industry in India, Galalite® has emerged as one of the largest suppliers of screens to exhibitors worldwide.
Galalite sincerely urges the industry to join hands with them for this thoughtful initiative – #BeTheLight, and also requests each one of us to be more aware and careful about maintaining a good eye health.